This is B2B trade publishing & events

Global spending on B2B trade publishing, exhibitions and conferences (“B2B”) slowed again in 2013, compared to 2011 and 2012, but still increased by 2.2%. Growth was highest in trade shows and events.
Although divesting print and buying content/emerging markets is the continuing headline trend, progressive strategies are crystallising into two distinct themes;
·         firms that are developing their role in bringing buyers and sellers together with services such as lead generation, marketing services, trade shows and exchanges,
·         firms that are shifting to data provision, away from traditional B2B and therefore competing on the merits of the content set against firms with different business models to their own,
Features;
·         52 slides
·         Forecasts for 2014 and 2015-18 CAGR
·         M&A deals and trends
·         Revenues for the top 100 B2B firms
·         CEO strategy survey
·         Market segmentation by verticals and countries
·         Market segmentation by publishing, conference, exhibitions, and their revenue streams
·         Revenue streams and forecasts for B2B content
·         Benchmarks in online, subscription and electronic data provision
·         Trend and indicator analysis
For a more detailed table of contents please click here.

B2B; single user licence

Price: £1,995

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