This is B2B trade publishing & events

Global spending on B2B trade publishing, exhibitions and conferences (“B2B”) slowed again in 2013, compared to 2011 and 2012, but still increased by 2.2%. Growth was highest in trade shows and events.
Although divesting print and buying content/emerging markets is the continuing headline trend, progressive strategies are crystallising into two distinct themes;
·         firms that are developing their role in bringing buyers and sellers together with services such as lead generation, marketing services, trade shows and exchanges,
·         firms that are shifting to data provision, away from traditional B2B and therefore competing on the merits of the content set against firms with different business models to their own,
·         52 slides
·         Forecasts for 2014 and 2015-18 CAGR
·         M&A deals and trends
·         Revenues for the top 100 B2B firms
·         CEO strategy survey
·         Market segmentation by verticals and countries
·         Market segmentation by publishing, conference, exhibitions, and their revenue streams
·         Revenue streams and forecasts for B2B content
·         Benchmarks in online, subscription and electronic data provision
·         Trend and indicator analysis
For a more detailed table of contents please click here.

B2B; single user licence

Price: £1,995

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