This is Market research

Market research on market research.

Popular opinion is that market research budgets are shifting to digital and emerging geographic markets, leaving mature markets for cost containment.
The reality is that market research is currently the most dynamic of all information sectors, across all markets.
In this version we expand on M&A, market shares by country covering 80% of global revenue and the top 8 emerging markets as well as framing competitive developments in social media, web analytics, mobile analytics, neuroscience, market research online communities, enterprise feedback management, research software, web traffic measurement, big data, etc.
These “new market research” techniques, in addition to non-traditional providers of market research ranging from credit information firms to research and advisory, expand the market by nearly $16bn, making the total market research industry over $50bn. Furthermore, they are growing faster than the traditional business.
Features;
·         104 slides
·         Forecasts for 2014 and 2015-18 CAGR
·         M&A deals and trends
·         Revenues and growths for the top 100 global firms
·         Market shares of top 10 in 15 countries covering 80% of global revenue
·         Emerging market revenue analysis, including top 10 in China, Brazil, Russia, India, South Korea, Turkey, Mexico
·         CEO strategy survey ranking
·         Market segmentation by verticals, country, type of research
·         Revenue contributions from non-traditional market research firms
·         Trend and indicator analysis
·         Web traffic measurement
·         Web analytics
·         Mobile analytics
·         Social media analytics platforms
·         Private online market research communities
·         Enterprise feedback management and “voice of the consumer” tools
·         Online access panels
·         Healthcare access panels and professional online communities
·         Online survey software
·         Neuromarketing
·         Analytics
·         Big data
For a more detailed table of contents please click here.

 

Market research; single user licence

Price: £1,995

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