This is PR information

PR information includes a wide range of information types; journalist contacts, media monitoring, publishing and newswires. The industry is in transition.
Global spending increased by in 2013 driven by increased activity in the US, adoption of PR software solutions and social media analytics.
Future industry growth is underpinned by demand for more brand and reputation management due to the proliferation of social media channels, which in turn is encouraging more agencies and information firms to incorporate social media monitoring platforms into their solutions.
As such content strategies are focussing on;
·         coverage and use of social media platforms,
·         reorganising IT platforms to dynamic delivery mechanisms such as dashboards and workflow solutions,
·         Upselling and cross-selling existing clients with multi-media information.
As a consequence industry participants are redefining their addressable markets;
·         larger content firms are repositioning themselves as SaaS software firms with multichannel media monitoring and media management capabilities,
·         newswire firms are diversifying by building their non-newswire revenue streams.
·         PR agencies are aggressively buying digital and emerging market PR firms.
Features;
·         42 slides
·         Forecasts for 2014 and 2015-18 CAGR
·         M&A deals and trends
·         Revenues for the top 25 global PR information firms
·         Social media analytics platforms
·         CEO strategy survey
·         Market segmentations by vertical and geography.
·         Trend and indicator analysis
For a more detailed table of contents please click here.

PR information; single user licence

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